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MASALA TV is pioneer Pakistani channel dedicated exclusively to food programming. MASALA TV targets individuals who love eating good cuisine and cooking and see food as an integral part of their lives. The most favorite cooking shows of masala TV are Masala Morning (host by Shireen anwer), Live at 9 (host by Gulzar Hussain)Tarka (host by Rida Aftab), Food Diaries ( host by Zarnak Sidhwa), Handi (It is one of the most favorite show of masala TV, because of top Pakistani chef “Zubaida Tariq”).

Time Band Time Slot Gross Rate/Min in USD
Fresh Prime Time 16:00 - 20:00 $287
Night Time 20:00 - 01:00 $191
Last Night Time 01:00 - 08:00 $96
Day Time 08:00 - 16:00 $191

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Hum Masala (formerly known as Masala TV) is a 24-hour Urdu language food television channel launched on 22 November 2006 in Pakistan as part of the Hum Network Limited.

Masala TV TRP is 110

Relative share% is 100%


  1. Chef : Shiren Anwar.

A morning show that provides recipes for best comfort foods that you’ll not be able to resist. On air time: 11 am Mon – Fri

masala Morning


  1. Chef : Irfan Wasti.
  2. Fresh : Monday to Friday at 3:30 PM PST.
  3. Repeat : Tuesday to Saturday at 12:30 AM PST. Tuesday to Saturday at 8:00 AM PST.

The show is about reinventing international and desi cuisines. If talking about food, intrigues you, and make you feel the aroma of your favourite dish, ‘Flame On Hai’ is for you… Flame On Hai will satiate your savoury palate. This show focuses to encourage the young audience of Masala TV to take charge of their kitchens and rediscover the food they love.



  1. Chef : Zarnak Sidhwa.

Learn how to make best Food Diaries Recipe, cooking at its finest. On air Time : Monday to Friday at 3:30 PM.

Food Diaries


  1. Host : Abeel Khan.
  2. Chef : Samina Jalil.

On air Time : Monday to Friday at 3:30 PM. Classic Desi food taste recipes that suits your flavor palette like no other dish.



  1. Chef : Kiran Khan.
  2. On air Time : Saturday and Sunday at 11:00 AM.
Talk with live callers, special guests and a new recipe every time. Lively Weekends is a show with a welcoming and warm atmosphere.
Lively Weekeneds


  1. Chef : Abida Baloch.
  2. On air Time : Monday to Friday at 1:00 PM.


  1. Chef : Rida Aftab.
  2. On air Time : Monday to Friday at 2:30 PM.
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