Daily Dawn

Weekday Rates
Combined Rates: Rs. 2800 Per Col Cm
     Karachi Rates: Rs. 1400 Per Col Cm
Front Page 

Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
Colour Cm x Col   Percentage    
Front Page Colour 15x8 108 150% $27 $7,234
Back Page Colour 15x8 (Friday/Saturday) 108 90% $27 $5,498
Special Offer 15x4 (Friday/Saturday) 60 150% $27 $4,019
Page 2
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  15x8 432 50% $27 $17,363
Colour 27x8 216 50% $27 $8,681
  15x8 108 50% $27 $4,331
  15x4 60 50% $27 $2,411
Page 3
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Colour 27x8 216 65% $27 $9,549
  15x8 108 65% $27 $4,775
  15x4 60 65% $27 $2,653
Page 4
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  54x8 432 45% $27 $16,784
Colour 15x8 108 45% $27 $4,196
  15x4 60 45% $27 $2,331
  27x4 108 60% $27 $4,628
Page 5
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  15x8 108 15% $27 $3,328
  15x4 60 15% $27 $1,849
  27x4 108 50% $27 $4,341
B&W 10x4 40 25% $27 $1,340
Fixed Size are 5x2 , 10x2 , 15x2 will be Accepted at Zero Premium
Page 6
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Page 7
Editional Page  No Advertisment
Page 8
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost  
  Cm x Col   Percentage    
  54x8 432 0% $27 $11,575
  27x8 216 0% $27 $5,788
  36x6 216 0% $27 $5,788
B&W 15x8 108 0% $27 $2,894
  15x4 60 0% $27 $1,608
  27x4 108 10% $27 $3,183
  10x4 40 0% $27 $1,072
Page  9- Business Front Page
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  15x8 108 25% $27 $3,617
  15x4 60 25% $27 $2,010
Page 10- Business II
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  15x8 108 0% $27 $2,894
  15x4 60 0% $27 $1,608
  10x4 40 0% $27 $1,072
  15x2 30 0% $27 $612
Page 11
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  54x8 432 20% $27 $13,890
  27x8 216 20% $27 $6,945
Colour 15x8 108 20% $27 $3,473
  15x4 60 20% $27 $1,929
  27x4 108 35% $27 $3,907
  10x4 40 30% $27 $1,393
Page 12
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Page 13
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  54x8 432 20% $27 $13,890
  27x8 216 20% $27 $6,945
Colour 27x4 108 35% $27 $3,907
  15x8 108 20% $27 $3,473
  15x4 60 20% $27 $1,929
Page 14 ( Back Page )
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost  
  Cm x Col   Percentage    
Colour 27x8 216 90% $27 $10,996
  15x8 108 90% $27 $5,498
  15x4 60 90% $27 $3,055
Metropolitan Front Page 
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  15x8 108 60% $27 $4,630
Page 15 15x8 (khi only) 108 60% $13 $2,315
Colour 15x4 60 60% $27 $2,572
  15x4 (khi only) 60 60% $13 $1,286
Page 16
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
Page 16 Singal Station,  small advertisment) Local and Retail)    
Colour           
Metro II Acceptable at application Premium  of 15%    
Page 17
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost  
  Cm x Col   Percentage    
  27x8 216 40% $27 $8,103
  27x8 (Khi only) 216 40% $13 $4,051
  15x8 108 40% $27 $4,051
  15x8 (Khi only) 108 40% $13 $2,026
  15x8 (Retail) 108 40% $9 $1,302
Metro III 15x4 60 40% $27 $2,251
  15x4 (Khi only) 60 40% $13 $1,125
  15x4 (Retail) 60 40% $9 $723
  10x4 40 50% $27 $1,608
  10x4 (Khi only) 40 50% $13 $804
  10x4 (Retail) 40 50% $9 $517
  27x4 108 75% $27 $5,064
  27x4 (Khi only) 108 75% $13 $2,532
Page 18
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Page 19
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost  
  Cm x Col   Percentage    
Colour 15x8 108 30% $27 $3,762
15x8 (Khi only) 108 30% $13 $1,881
15x4 60 30% $27 $2,090
15x8 (Khi only) 60 30% $13 $1,045
27x4 108 65% $27 $4,775
27x4 (Khi only) 108 65% $13 $2,387
10x4 40 30% $27 $1,393
10x4 (Khi only) 40 30% $13 $697
Black /White 15x2 30 15% $27 $924
15x2 (Khi only) 30 15% $13 $462
10x2 20 15% $27 $616
10x2 (Khi only) 20 15% $13 $222
5x2 10 15% $27 $222
5x2 (Khi only) 10 15% $13 $154
Page 20
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Page 21
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
(Sports inside Back Page) 27x8 216 15% $27 $4,630
15x8 108 15% $27 $2,315
Colour 15x4 60 15% $27 $2,572
Page 22
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Colour 15x8 108 45% $27 $4,196
(Sports inside Back Page) 15x4 60 45% $27 $2,331
Sunday Rates

Combined Rates: Rs. 3675 Per Col Cm
     Karachi Rates: Rs. 2500 Per Col Cm

Front Page
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
Colour Cm x Col   Percentage    
Front Page Colour 15x8 108 150% $35 $9,495
Page 2
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  15x8 432 50% $35 $22,789
Colour 27x8 216 50% $35 $11,394
  15x8 108 50% $35 $5,697
  15x4 60 50% $35 $3,165
Page 3
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Colour 27x8 216 65% $35 $12,534
  15x8 108 65% $35 $6,267
  15x4 60 65% $35 $3,482
Page 4
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  54x8 432 45% $35 $11,014
Colour 15x8 108 45% $35 $5,507
  15x4 60 45% $35 $3,060
  27x4 108 60% $35 $6,087
Page 5
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
B&W 15x8 108 15% $35 $4,368
  15x4 60 15% $35 $2,427
  27x4 108 50% $35 $5,697
  10x4 40 25% $35 $1,758
  15x2 30 0% $35 $1,055
  10x2 20 0% $35 $703
  5x2 10 0% $35 $352
Page 6
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  54x8 432 0% $35 $15,192
  27x8 216 0% $35 $7,596
B&W 15x8 108 0% $35 $3,798
  15x4 60 0% $35 $2,110
  10x4 40 0% $35 $1,407
  15x2 30 0% $35 $1,055
  10x2 20 0% $35 $703
  5x2 10 0% $35 $352
Page 7
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  27x8 216 0% $35 $7,596
B&W 15x8 108 0% $35 $3,798
  15x4 60 0% $35 $2,110
  10x4 40 0% $35 $1,407
  15x2 30 0% $35 $1,055
  10x2 20 0% $35 $703
  5x2 10 0% $35 $352
Page 8
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Page 9
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Page 10
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  54x8 432 0% $35 $15,192
  27x8 216 0% $35 $7,596
B&W 15x8 108 0% $35 $3,798
  15x4 60 0% $35 $2,110
  10x4 40 0% $35 $1,407
  15x2 30 0% $35 $1,055
  10x2 20 0% $35 $703
  5x2 10 0% $35 $352
Business Page
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  15x8 108 25% $35 $4,748
  15x4 60 25% $35 $2,638
Business Page II
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  27x8 216 0% $35 $7,596
  15x8 108 0% $35 $3,798
  15x4 60 0% $35 $2,110
  27x4 108 0% $35 $3,798
  10x4 40 0% $35 $1,407
Business Page III
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
  54x8 432 20% $35 $18,231
  27x8 216 20% $35 $7,596
Colour 15x8 108 20% $35 $3,798
  15x4 60 20% $35 $2,110
  27x4 108 20% $35 $3,798
  10x4 40 20% $35 $1,407
Page 14-15
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Colour 54x8( Page 15 only) 432 20% $34 $18,231
  27x8 216 20% $34 $9,115
  15x8 108 20% $34 $4,558
  15x4 60 20% $34 $2,532
  27x4 (Page 15 omly) 108 35% $34 $5,127
  10x4 ( Page 14 only ) 40 35% $34 $1,829
Page 16 Back Page
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
Back Page Cm x Col   Percentage    
Colour 27x8 216 90% $34 $14,433
  15x8 108 90% $34 $7,216
  15x4 60 90% $34 $4,009
Metropolitan Front Page
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Colour 15x8 108 60% $34 $6,077
Metro I 15x8 (Khi only) 108 60% $24 $4,134
 Page 18
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Page 19
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Metro III 27x4 108 75% $35 $6,647
Colour 27x4 (Khi only) 108 75% $24 $4,522
  15x8 108 40% $35 $5,317
  15x8 (Khi only) 108 40% $24 $3,617
  15x4 60 40% $35 $1,997
  15x4 (Khi only) 60 40% $24 $2,010
  10x4 40 50% $35 $2,1101
  10x4 (Khi only) 40 50% $24 $1,435
Page 20
Page Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Metro IV 15x8 108 30% $35 $4,938
Colour 15x8 (Khi only) 108 30% $24 $3,359
  15x4 60 30% $35 $2,839
  15x4 (Khi only) 60 30% $24 $1,866
  10x4 40 40% $35 $1,969
  10x4 (Khi only) 40 40% $24 $1,340
  15x2 30 50% $35 $1,583
  15x2 (Khi only) 30 50% $24 $1,077
  10x2 20 60% $35 $1,125
  10x2 (Khi only) 20 60% $24 $766
Page 21
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Page 22
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Sports II
Page 23 Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Colour 27x8 216 20% $35 $9,115
  15x8 108 20% $35 $4,558
  15x4 60 20% $35 $2,532
  10x4 40 30% $35 $1,829
Sports Back Page
Page 24 Acceptable Size Total Col/Cm Premium Base Rates Adsotale Cost 
  Cm x Col   Percentage    
Colour 27x8 216 45% $35 $11,014
  15x8 108 45% $35 $5,507
  15x4 60 45% $35 $3,060